WhatsApp Bot Masterclass
WhatsApp has over 2 billion active users globally — and your customers are already on it. This intermediate-level masterclass teaches you how to build a production-ready WhatsApp bot that handles customer support inquiries, qualifies leads using the BANT framework, processes payments, and syncs everything with your CRM. You will use the official WhatsApp Business API through platforms like WATI and Twilio to build enterprise-grade solutions.
What You'll Learn
Course Curriculum
4 modules • 20 lessons
- WhatsApp Business App vs Business API — understanding the difference and choosing the right one
- Setting up your Business Profile for maximum trust and discoverability
- Getting API access — step-by-step walkthrough with WATI, Twilio, and Meta Cloud API
- Understanding message types: Session messages, Template messages, and Interactive messages
- Compliance and policies — what WhatsApp allows and what gets you banned
- Designing conversation flows for common support scenarios (returns, tracking, complaints)
- Building interactive menus with Quick Reply buttons and List messages
- Creating a knowledge base and FAQ handler using AI-powered responses
- Smart routing: Escalating complex queries to human agents with full conversation context
- Multi-language support: Serving customers in Hindi, English, Spanish, and Arabic
- The BANT framework: Teaching your bot to qualify leads through natural conversation
- Lead scoring: Automatically categorizing prospects as Hot, Warm, or Cold based on responses
- Connecting WATI to HubSpot — auto-creating contacts and updating deal stages
- Connecting WATI to Zoho CRM — custom field mapping and webhook configuration
- Automated follow-up sequences triggered by lead score changes
- Integrating Razorpay and Stripe payment links inside WhatsApp conversations
- Building product catalogs with in-chat browsing and ordering
- Broadcast campaigns: Sending personalized messages to segmented lists
- Abandoned cart recovery: Re-engaging drop-off customers automatically
- Analytics dashboard: Tracking bot performance, lead quality, and revenue attribution
Who Is This For?
Frequently Asked Questions
For automation, you need the WhatsApp Business API (accessed through providers like WATI or Twilio). The regular WhatsApp Business App does not support chatbot automation or API integrations.
WATI plans start at around $49/month. Twilio charges per-conversation (approximately $0.005–$0.08 depending on region). Both offer free trials that are perfect for learning.
Yes! Once you learn the framework, you can replicate it for any business. Many of our students build WhatsApp bots as a freelance service charging $500–$2,000 per setup.
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No signup required. Dive into the full curriculum above.
Prerequisites
- Basic understanding of chatbot concepts (Module 3 of AI Fundamentals)
- A WATI or Twilio account (free trial available)
- A WhatsApp Business account
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